The Hustle From Home Mom provides strategic planning and execution for small business owners and entrepreneurs organically through content creation, community engagement, trend sighting, editing, and creative copy. Business owners can simplify their workflow and streamline their businesses with HFHM social media management.
When Mia contacted us, she was in desperate need of a complete rebrand. She was tired of the way things were and wanted a complete new look, strategy, and a brand new website that reflected the caliber of services that she provided. It was goal to be able to book more corporate brands in order to further her business. Mia also disclosed that she wanted an acronym for her logo.
Based on our observations and Mia’s needs, we decided to do a complete rebrand of her business, This rebrand would first start with a brand strategy session, then we would move over to designing a new brand identity that matched her personality. She also needed a new color palette and typography, as well as a complete redesign of her website. In addition, we planned to change up her pdfs, freebies, and opt-ins in order to reflect her new branding, along with some new social templates.
brand strategy session
new logo with variations (primary, secondary, mark)
new color palette + typographic system
customized brand icons
wordpress website design
social media templates
pdfs, opt-in, freebies overhaul
brand shoot direction/inspiration
For the website, we wanted to translate the bold colors and use a clearer navigation to help prospects find exactly what they needed. We decided to add a bit more information in order to give prospects a clearer picture of what HFHM has to offer. We moved forward with a home page, and about page, a social media management page (services), a blog, case studies, and contact page. Mia also wanted an area for individuals who were interested in starting their own VA journey, which was dubbed the “VA Corner”.
*Please note that the designs may have changed since its initial launch.
We understand that making such a huge investment in your business is a BIG DEAL! We have no problem getting to know you beforehand. Use the calendar to schedule your next available date, so that we can chat!