Brand Strategy Workshop


Owning a business goes beyond creating a cute logo and choosing a nice color palette that’ll be implemented onto your shotgun website design. A long-lasting business depends on STRATEGY! Strategy helps you understand the foundation of WHAT you do, WHY you do, HOW you do it, and so much more! Create a clear action plan for targeting your audience and delivering an experience that they will truly enjoy. Brand strategy tackles all of that and lays the foundation for you to then move forward with brand assets, marketing, and all you require to run your business successfully.



We build your website on the WordPress platform. It is the most popular platform to build on and assumed to be very difficult. We pride ourselves on making WordPress easy!


The first time a prospect visits your website, it’ll most likely be on a mobile device. We make sure that your website looks good on all mediums. You’re all set!


Who wants a website that they don’t know how to operate? Not us! We will train you post launch and show you how to make changes to your site. It’s your asset, you’re in control.

What's Included?

During this session, we walk you through a number of exercises in order to accurately asses and determine your brand’s way forward.
Exercises + Concepts Discussed:
  • Brand Core
    • Brand Purpose
    • Brand Vision
    • Brand Values
  • Brand Positioning
    • Target Audience
    • Market Research
    • Brand Positioning
    • Brand Goals
  • Brand Persona
    • Brand Perosnality
    • Brand Attitude
    • Brand Voice
    • Brand Tagline
  • 1-4 Team Members

The Perks

Reduced Service Fees
If you complete our workshop within 6 months of purchasing one of our additional services (Brand Identity Suite, Web Design or Brand + Web Suite), you will receive a discount on the service(s).


Additional Team Members: $149 per person

The Process


You will be sent a link to schedule your workshop. Please make sure that you and up to 3 decision-makers on your team are ready to get to work!


It’s the big day! We will dissect your brand in order to understand where you are currently, and your goals for the future, using our strategy framework.


You will receive a wrap-up brief with the notes that were taken during the workshop. You can then go ahead and implement the strategies we’ve discussed!

Workshop Testimonials

Cherise G.
I really found the content of the strategy session super helpful and eye opening. I gained so much clarity regarding my brand. I was able to pinpoint gaps in my branding that needed attention. There were areas about my brand that I did not know to consider until I was in the session going through the curriculum. I was so excited to be a part of the session and it brought so much value to my business and branding. I must revamp some areas of my branding and I am excited about the changes that I will be making to my brand in the future.
Alexa S.
I truly enjoyed Cynthia of Gyidi Designs strategy session that I took with three of my sisters in business and I learned alot about my business overall. However, something I learned that became evident through the various assignments was how important it is to get clarity about what you’re doing from the beginning because then it creates a much better (clearer) roadmap to where you and/or your business can/should be going moving forward. So, I learned that my biggest audience is a specific group of women and one of my best starting points is to create a prototype of that particular person and now I feel much more confident starting back up again. The session honestly flowed very very well and I feel like for it to have been virtual and in a group setting - Cynthia was still able to give that individual time and attention to whomever needed it and for whatever reason. Sis is the truth and I wish I’d taken one of her sessions a lot sooner.

are you ready to make big changes in your business?