Day 42 | Candle Company | Logo + Logomark

Today, we are sharing a new brand with you, Fragrant Confections. I absolutely love deserts, and I thought it would be a cool idea to have desserts that could be turned into fragrant candles. I know there’s a new trend on the rise of candles that are whipped and made to look like your favorite […]

Day 39 | Gift Box | Logo Variations

Yesterday, I created one variation of the brand’s logo, so today I wanted to create a few variations so that the brand has more flexibility in regards to the different spaces that it could potentially live in. CREATIVITY IN ACTION! WATCH IT!

Day 38 | Gift Box | Logo Design

Just Because is a brand that has curated gift boxes that are fully customizable and can be sent to your loved one at any time. This brand was inspired by the movie “Juwanna Mann”. In the movie, Vivica Fox’s character made a request that she would want her suitor to send her gifts “just because”, and at the end […]

Day 35 | Artisan Chocolate | Logo Variations

So yes, I already designed a logo for this brand, but as I worked on the icons yesterday, it gave me a few ideas on how to make the logo a little less complicated and more minimal. So I played around with the ideas I had for the icon and altered the logo a bit.  […]

Day 34 | Artisan Chocolate | Pattern

Today, I really wanted to embrace the cocoa beans in their natural shape. They come in a variety of shapes, so I didn’t want to stay glued to one. I created a variety of circular marks for this particular pattern. CREATIVITY IN ACTION! WATCH IT!

Day 32 | Artisan Chocolate | Logo Design

It’s FEBRUARY aka the month of love! I think the majority of the world eats the most chocolate during this month. I have no facts to prove it, but this is just my opinion, haha. So I wanted to create a brand that creates different types of chocolates. Valentine’s Day is near!!! I present to […]

Day 26 | Snack Brand | Brand Pattern

In order to accompany the elements that have been built so far, I wanted to create my own type of confetti with zig zags, swirls, tears, triangles, squares, and circles.  Those elements just screamed chip brand to me and the shadow helped tie it in with the other brand elements.  Check it out!! Creativity in […]

Day 25 | Snack Brand | Logo Design

We’re continuing the week by showing you all how we developed the “Monday Munchies” brand. Today, we’re creating the logo. Yesterday, we tackled the brand character, and today, we are building on that to create the logo. With this brand, I wanted to create a fun and bubbly type AND create a character that expressed what everyone […]

Day 24 | Snack Brand | Brand Character

IT’S MONDAY!!!! So many people dread Mondays! Personally, I don’t mind Mondays. It gives me a chance to hit the ground running, but I understand that a busy weekend makes you want to rest instead of work.  With that in mind, I wanted to create a fun food brand that celebrates all the things most […]

Day 11 | Hair Brand | Brand Patterns

Today, we focus on the brand patterns for Kinkerella. I really wanted to design around the afro and have a pattern that was a bit afrocentric and tribal. I went ahead to play around with the shapes of the triangle, circle, and square, and arranged them around the icon I created in order to give […]

Day 10 | Hair Brand | Logo Design

Happy Monday! Today we are showcasing a design we did for a hair product company, Kinkerella. Kinkerella is a product line that revitalizes and defines your natural curl pattern. It takes your curls from chaos to a shiny bounce.  The name Kinkerella came about from merging the words “kink” and “Cinderella”. As we all may know, Cinderella is a […]

Day 6 | Tech Company | Logo + Patterns

Today is National Technology Day, and so it made sense for the next design to be a tech company. Say hello to “Outlet:Technology Repair”. Personally, I don’t know anything about tech repair outside of rebooting a computer, haha. Due to this, I didn’t really have much information to go on. (This is why I have brand strategy workshops […]