Day 1 | Self Love Brand | Logo Creation

Everyone usually starts the year off with some type of weight loss goal or a goal that involves making changes to their physical body, myself included. I wanted to start off the challenge with a campaign to remind us all that we are beautiful just the way that we are. Weight loss is great if it’s done with the right intent, but if you’re attaching your weight to your beauty, let me remind you that you are more than the number that’s on the scale. This design as well as the ones over the next few days aim to remind you that you are beautiful, valuable, smart, [insert your own affirmation], and everything else! 

Let’s go deeper!

I didn’t sketch this logo out in my sketch pad because I had a very clear idea of what I wanted it to look like. I wanted a typeface with rounded corners, which I created by transforming another typeface, “Rockwell”. I also knew that I wanted the “I love me” portion to be hidden within the “B” in box. A lot of the additional elements came to mind as I worked, but that is the beauty of design. New things come to you as you are working and practicing your craft. It’s amazing!

Color Palette

I knew that I wanted to appeal to women, and so I wanted a soft pink color, I also wanted to emphasize health in an elevated manner and so I thought about using green, and then realized that teal was the better way to go.

Creativity in Action! Watch it!

Enjoy this brand “I Love Me Box”, which is a self care subscription service that includes products that help you remember who you are and the power you already have.

Don’t forget to share this with a friend or two! I look forward to this 100 day journey. 99 days to go!

Cynthia Akita

brand strategist | brand + web designer | author

Known to go against the grain, Cynthia Akita is a Brand Strategist as well as a Brand and Web Designer. She is the person you go to when you’re ready to find clarity in your business and acquire brand assets that stand out. She pushes the narrative that you can build a brand that reflects who you are even if you don’t desire to make yourself the face of that brand. With 10+ years in the branding and web design space, Cynthia has helped several entrepreneurs, business owners, and public figures bring their brands to the forefront of the internet and social media. Her designs and insight have helped her clients generate hundreds of thousands of dollars in revenue.

subscribe to our list

Become a BrandBee!

Filled with thought-provoking content and actionable tips, our weekly emails give you all of the sweet goodness that you can implement in order to strengthen your brand and get your audience buzzing. Buzzing for more, that is!

We understand that branding is a journey, and that it takes a team to build longevity. The “BrandBee” will enrich you, give you new ideas, and spark a fire within you, so that you can build/maintain a brand that your audience won’t want to be without.