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Playful, Colorful, Pop!
*Please note that this is a passion project, and not an actual brand…yet.
Let’s break it down. I had the idea in my mind, so I didn’t really need to sketch it out. I wanted to use the “O” in confections to create a donut that had frosting dripping down. You can also say it has a double meaning because that icing can also be seen as “wax” falling down a donut candle. The flame above the donut “O” is a reflection of the brand being about candles, thus melting the wax/icing.
Design Tools: Adobe Illustrator, Photoshop, XD
Mockup Templates: LS Graphics