Concepts you should understand before building a business

Starting a business can be a very exciting time. For some, it’s like buying a house and choosing all of the finishes, deciding what will be in each room, and going furniture shopping. Those are all of the aesthetics of home buying, but we tend to forget about the money that’s being put down, the […]

The key to understanding your audience

If you’ve caught yourself in a few Facebook groups or around a few branding gurus, I’m sure you’ve heard the term “audience avatar” or “ideal audience avatar”. It’s a very common term used to describe the type of person your business should appeal to or even the type of person you want your business to […]

How to improve your brand in 2023

It’s that time of the year again!  Everyone is ready to whip out a few resolutions that they probably will fall short on after the first two weeks of January.  I know I’ve done it SEVERAL times! Well, as a business owner, setting resolutions for your business is a MUST! However, these resolutions or strategies […]