Monday Munchies

brand identity + web design

the brief

So many people dread Mondays! Personally, I don’t mind Mondays. It gives me a chance to hit the ground running, but I understand that a busy weekend makes you want to rest instead of work. 
With that in mind, I wanted to create a fun food brand that celebrates all the things most folks hate about Monday. 
It’s called “Monday Munchies”. 

design direction

Playful, Colorful, Pop!

home page design

*Please note that this is a passion project, and not an actual brand…yet.

Logo Design



brand mark

Asset 12@2x
With this brand, I wanted to create a fun and bubbly type AND create a character that expressed what everyone typically feels on a Monday morning (groans and tears).
As with the character, I also drew the type because I wanted a more organic and playful bubble letter style. I went ahead with high energy colors like red and orange in order to help convey the strong sense of dread that is felt on Mondays by most. What should we name the brand character?? This character is showing how much he despises Mondays, and the tears on his face reiterate the pain he’s feeling. 

brand icons/illustrations


Hand Drawn Bubble Letters

Active Regular

PT Sans Narrow

are you looking for an upgrade?

Let's Get Started!

Introduce your brand with confidence

The Purpose Statement Workbook takes you through our 5-step process that allows you to identify what you do, how you do it, and why you do it. From then on, you strategically merge those elements to create the perfect introduction for your business. AND IT’S FREE!!

Get your copy TODAY!

Once you’ve signed up, please be sure to check your SPAM folder, and also add to your whitelist/addresses. We respect your privacy at all times. Privacy Policy

let's go!

Start Your Project

Did the form not show up? Click here instead.