Fragrant Confections

brand identity + web design

the brief

I absolutely love deserts, and I thought it would be a cool idea to have desserts that could be turned into fragrant candles. I know there’s a new trend on the rise of candles that are whipped and made to look like your favorite desserts in a jar. This brand is our take on that, with a vibrant spin.
 
I really enjoyed creating these designs and adding bright colors to encompass the happiness it brings to our lives when we get the chance to enjoy our favorite treats.

design direction

Playful, Colorful, Pop!

home page design

*Please note that this is a passion project, and not an actual brand…yet.

Logo Design

primary

secondary

brand mark

Asset 3

Let’s break it down. I had the idea in my mind, so I didn’t really need to sketch it out. I wanted to use the “O” in confections to create a donut that had frosting dripping down. You can also say it has a double meaning because that icing can also be seen as “wax” falling down a donut candle. The flame above the donut “O” is a reflection of the brand being about candles, thus melting the wax/icing.

typography

Silicone Bold

Myriad Pro

Additional Brand Assets

Project Credits

Design Tools: Adobe Illustrator, Photoshop, XD
Mockup Templates: LS Graphics

are you looking for an upgrade?

Let's Get Started!

Introduce your brand with confidence

The Purpose Statement Workbook takes you through our 5-step process that allows you to identify what you do, how you do it, and why you do it. From then on, you strategically merge those elements to create the perfect introduction for your business. AND IT’S FREE!!

Get your copy TODAY!

Once you’ve signed up, please be sure to check your SPAM folder, and also add service@gyididesigns.com to your whitelist/addresses. We respect your privacy at all times. Privacy Policy

let's go!

Start Your Project

Did the form not show up? Click here instead.

designer_with_computer